Our word for today is “deprecate” which I found in Google Adwords of all places!
1. To express disapproval of; deplore.
2. To belittle; depreciate.
4. Deprecate originally meant “to pray in order to ward off something, ward off by prayer.” Perhaps because the occasion of such prayers was invariably one of dread, the word developed the more general meaning of disapproval.
Etymology: [Latin dēprecārī, dēprecāt-, to ward off by prayer : dē-, de- + precārī, to pray; see prek- in Indo-European roots.]
Used in a quotation from Frederick Douglass: “Those who profess to favor freedom, yet deprecate agitation, are men who want crops without plowing up the ground.”
Source cited: American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.